(Active Server Page) A Web server technology from Microsoft that allows for the creation of dynamic, interactive sessions with the user. An ASP is a Web page that contains HTML and embedded programming code written in VBScript or Jscript. It was introduced with Version 3.0 of Microsoft's Internet Information Server (IIS). When IIS encounters an ASP page requested by the browser, it executes the embedded program. ASPs are Microsoft's alternative to CGI scripts and JavaServer Pages (JSPs), which allow Web pages to interact with databases and other programs. Third- party products add ASP capability to non-Microsoft Web servers. The Active Server Page technology is an ISAPI program and ASP documents use an .ASP extension.
A critical element in effectively presenting ideas and content is planning your web site with your targeted audience in mind and creating the intended mood.